WITH CERTEZA

NAVIGATE AN UNCERTAIN WORLD

Certeza means “certainty” in Spanish
and Portuguese.

That’s what we do:
use
consumer insights to help clients make smarter, faster, and more profitable business decisions - with certainty.

BUSINESS ISSUES WE HELP WITH

Launch New

Products

Attract + Retain

Customers

Expand into
New Markets

Measure Brand

Performance

Compelling

Messages + Media

Build Winning

DEI Innitiatives

OUR SERVICES

QUARTERLY DATA DIGESTS

Have too much data already but not sure any of it is being used to its maximum potential?

Certeza can leverage all the data you already have on hand and synthesize the insights into the macro trends that really matter to your business. Combine first party data, brand tracking, syndicated data sets, and more into quarterly deliverables your team will actually use.

CUSTOM RESEARCH

Sometimes the business need requires information you don’t currently have. We design the best solution for your brand and can leverage techniques such as:

  • Attitudes + Usage Studies

  • Sponsorship Trackers

  • Segmentations

  • Creative Testing

  • Brand Health Tracking

  • Depth Interviews

  • Focus Groups

  • More!

WHY CERTEZA?

There is no shortage of data in the world – and not all of it is helpful. Consumer insights are only useful when put in context and when they can be used to make decisions and take action.

  • We speak your language. And more importantly, we speak like humans. Insights, conclusions, and recommendations will all be easy to understand.

  • We’re not in the business of “nice to know” insights. If you’re allocating a budget to research, you should be able to use the results to take action.

  • You’re not locked into a  “copy/paste” template large firms require. We design bespoke solutions to your brand’s needs and nuances.

EVERY PROJECT WITH CERTEZA IS: