WITH CERTEZA
NAVIGATE AN UNCERTAIN WORLD
Certeza means “certainty” in Spanish
and Portuguese.
That’s what we do:
use consumer insights to help clients make smarter, faster, and more profitable business decisions - with certainty.
BUSINESS ISSUES WE HELP WITH
Launch New
Products
Attract + Retain
Customers
Expand into
New Markets
Measure Brand
Performance
Compelling
Messages + Media
Build Winning
DEI Innitiatives
OUR SERVICES
QUARTERLY DATA DIGESTS
Have too much data already but not sure any of it is being used to its maximum potential?
Certeza can leverage all the data you already have on hand and synthesize the insights into the macro trends that really matter to your business. Combine first party data, brand tracking, syndicated data sets, and more into quarterly deliverables your team will actually use.
CUSTOM RESEARCH
Sometimes the business need requires information you don’t currently have. We design the best solution for your brand and can leverage techniques such as:
Attitudes + Usage Studies
Sponsorship Trackers
Segmentations
Creative Testing
Brand Health Tracking
Depth Interviews
Focus Groups
More!
WHY CERTEZA?
There is no shortage of data in the world – and not all of it is helpful. Consumer insights are only useful when put in context and when they can be used to make decisions and take action.
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We speak your language. And more importantly, we speak like humans. Insights, conclusions, and recommendations will all be easy to understand.
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We’re not in the business of “nice to know” insights. If you’re allocating a budget to research, you should be able to use the results to take action.
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You’re not locked into a “copy/paste” template large firms require. We design bespoke solutions to your brand’s needs and nuances.