OUR TEAM

Certeza Global was founded by research veteran, Matt Yazge. After almost 15 years working with the world’s biggest brands, agencies, and market research firms, he believed that there was a better way to deliver results for clients. Matt leads the team at Certeza to help Fortune 500 brands and senior leadership achieve marketing and strategic objectives around the globe.

Matt started his career in CPG consulting, advising Nestle on its confections brands before joining Nielsen’s Entertainment division, helping clients like Universal Pictures, Disney, and Warner Brothers. He built the consumer research practice for Nielsen Music (now Luminate) and advised the biggest names in music: YouTube, Spotify, Amazon Music, Warner Music Group, iHeartMedia, TikTok, Live Nation, and more. Across his time in entertainment, he has also worked with both sports and video gaming rights holders as well as the largest brands who leverage music, sports, and gaming to activate consumers (e.g. Gatorade, Pepsi, GEICO, Xfinity, State Farm, Adidas).

Matt has overseen research in 30+ countries around the globe spanning brand equity research, segmentation, creative evaluation, focus groups, and PR research - across both consumer and B2B audiences.

Matt holds a BS in Marketing from NYU Stern School of Business.